A growing consumer appetite for interactivity is creating new opportunities for the media industry to further engage with viewers. Using audio watermarking technology, our SyncNow service gives you the tool to take on these opportunities, allowing you to seamlessly synchronize with second screen devices at scale, in real time and across platforms. This technology keeps the audience engaged, enhances their experience and allows them to share these experiences using social media tools.
Benefits
- SyncNow bridges the gap between the advertiser and the TV audience by creating a return path that allows you to produce robust metrics
- Create cross-platform campaigns between TV and the second screen that harmoniously sync together for the modern multi-tasking viewer
- Triggers real-time events related to the content being watched. Agnostic to the delivery network (Satellite, Cable, IPTV, Analog), or TV watching mode (live, time-shifting, PVR recording)
- Enhance your marketing strategy by synchronizing with TV broadcasts that can complement your brand
- Once content is watermarked, all detections reside locally in the smart device, allowing cost efficient deployments for second screens
How It Works
With this technology, content on the TV screen is recognized and within seconds, complementary or related content can be pushed to the viewer’s second screen. The identification of the TV channel and the content being watched is fully automated. It relies on ACR technology which natively handles delays between different transmission networks and supports time-shifted viewing. The identification of premium VOD archives and legacy content is also supported by ACR technologies.
